Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
Tiger beer? >>
병당 가격 2,750원
2006년 6월 국내 첫 출시
인공첨가물 X100% 자연성분 사용
5%의 알코올 함량
원산지 싱가포르
세계시장에서는…?
북미와 아프리카 대륙을 비롯해동남아, 유럽과 호주 등지에
유통되고 있으며…
1997년 호주 세계맥주대회 은메달
1998년
Consumer and stakeholder research
- 삼성에 대해 대중이 생각하는 호감도는 다른 회사보다 높은 편이다. ‘삼성’이라는 브랜드 하나만으로도 사람들은 안심하고 제품을 구입하며, 재구매에 있어서도 제품에 대한 충실도는 높은 편이다.
▶ Market analysis
- 국내 시장 동향
컴퓨터 시장은 세 시장으로 나눌 수
Activities
1) 소매유통 조사 (Retail Measurement Services)
2) 소비자 마케팅 조사 (Customized Research Services)
3) 소비자 패널조사 (Consumer Penal Services)
4) 미디어 조사 (Nielsen Media Research)
Analysis Process
Analysis Process
Brand Market trace
Consumer Dynamics
Sales Management
Strategic plan
Globalization
consumers, in other words, we are Studying consumer trends. First before researching consumer trends, we just need to learn about trends and consumption.
First, consumption is economic activity, using or getting rid of money, materials, time, effort, and so on. and to meet people's basic desires and needs. The fundamental purpose of consumption is for the fulfillment of desire. Specifically Co
Research purposes&Subject
During class, We were worried this project. Eventually we choose ‘Success factors of Vita-500’. In Beverage market, how did the growth of this product? How can this product be growing up to do so, maybe we do not know the effort that marketing. In Drink market, Companies does not try efforts of marketing and communicating with consumers. But Vita-500 have somethin
and chaotic, to make [MISSHA] a highly succeed brand, we agreed [MISSHA] needs advanced marketing strategy. And for that we decided to research about basic data and information.
We've got very important information of market environment, present stats of brand and consumer's behavior by studying secondary data and reasearch polls. Some interesting result were brought by the research.
Research Method
First, utilizing a publication, a thesis, internet and so on, we arranged the present situation of each Hite beer and OB(Cass) beer company.
Second, to grasp present situation of each company and beer market, through related books and various thesis, we studied Hite beer's past, present and future strategies.
Third, to see purchase behavior and satisfaction of consumers, w
“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing i
1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version of the product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa